There is one paramount question in media: how to fund quality content without degrading the consumer experience.
There’s no shortage of great journalism online but it is overwhelmed and underfunded in a distraction economy that neither values the work or its readers. Despite increasing contortions and compromises, none of it has made the business of journalism any more secure.
We need to change the way we do things. We want to create a sustainable experience that puts amazing content in front of engaged users without all the distraction. We’re building Scroll to solve this problem.
Over the last few months we’ve brought together a team of experts in content services, models and engineering from Spotify, Chartbeat and Foursquare among others, backed with $3m in funding from some of the most respected and mission-driven venture capitalists in the world led by Jeff Clavier of Softtech with OATV, Founder Collective, Jason Calacanis, Tom Glocer and three of the world’s biggest publishers, Axel Springer, Newscorp and the New York Times.
We want to see if people can get an uncompromising experience that sustainably funds uncompromised content. We want to pierce filter bubbles and create models that don’t do best when we just tell people what they want to hear. We want to encourage discussion but have you accountable for your words. At this time, a journalist’s ability to sustainably shine a light on corruption or inspire those in need of hope has only become more vital, our need to hear words outside our comfort zone only more urgent.
Industry-scale problems are rarely solved by working alone. We’re working with the best minds across a broad range of media companies to build a better way. If you want to partner with Scroll, work at Scroll or simply learn more as we build, go to scroll.com and tell us how to reach you. This affects all of us and needs all of us.